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Tom Gorringe

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Manage episode 158807682 series 123227
内容由SB Weekly提供。所有播客内容(包括剧集、图形和播客描述)均由 SB Weekly 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Tom Gorringe, Head of Marketing at Brighton and Hove Albion Football Club, is the feature interview on this week's SB Weekly.

Following stints at Portsmouth and Cardiff City, Tom has been at Brighton for over two years now, a position in which he heads the Championship club's sales strategy across ticketing, commercial, retail and non-matchday events.
However, a rising star in the sports industry, he's still only 27, and over the last 12 months has been part of Sport Industry NextGen, in partnership with Barclays, the initiative created to identify and nurture the leading sports executives of the future.

In this week's episode, hear Tom discuss:

  • The secrets of success to building a career in football from an early age
  • Benefits of taking part in the inaugural Sport Industry NextGen
  • The major marketing strategies Brighton has rolled out recently - and why
  • How investing in the matchday experience is at the very core of Brighton and its relationship with fans
  • Some exciting plans to introduce virtual reality to the Amex Stadium
  • Why Brighton dedicates large amounts of resource to understanding data, and case studies of best practice from last season.
  continue reading

56集单集

Artwork
icon分享
 
Manage episode 158807682 series 123227
内容由SB Weekly提供。所有播客内容(包括剧集、图形和播客描述)均由 SB Weekly 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Tom Gorringe, Head of Marketing at Brighton and Hove Albion Football Club, is the feature interview on this week's SB Weekly.

Following stints at Portsmouth and Cardiff City, Tom has been at Brighton for over two years now, a position in which he heads the Championship club's sales strategy across ticketing, commercial, retail and non-matchday events.
However, a rising star in the sports industry, he's still only 27, and over the last 12 months has been part of Sport Industry NextGen, in partnership with Barclays, the initiative created to identify and nurture the leading sports executives of the future.

In this week's episode, hear Tom discuss:

  • The secrets of success to building a career in football from an early age
  • Benefits of taking part in the inaugural Sport Industry NextGen
  • The major marketing strategies Brighton has rolled out recently - and why
  • How investing in the matchday experience is at the very core of Brighton and its relationship with fans
  • Some exciting plans to introduce virtual reality to the Amex Stadium
  • Why Brighton dedicates large amounts of resource to understanding data, and case studies of best practice from last season.
  continue reading

56集单集

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