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008 - The #1 Underrated Marketing Resource
Manage episode 414482019 series 3562982
内容由Adam Burton and Steve Burton提供。所有播客内容（包括剧集、图形和播客描述）均由 Adam Burton and Steve Burton 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Summary: In this episode, Adam and Steve discuss the importance of email marketing as an underrated marketing resource. They highlight the benefits of having a healthy email list, including control over communication, building relationships, and creating opportunities for repeat customers. They emphasize the value of consistent and valuable content in emails and the impact it can have on the success of a business. They also mention the additional resources and services available through Scale to Sell to help business owners scale and exit their businesses. Chapters 00:00 Introduction and Mission of Scale to Sell 04:27 The Importance of an Active Email List 09:41 Creating Opportunities for Repeat Customers Takeaways
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- Email marketing is an underrated marketing resource that can have a significant impact on business growth.
- Having a healthy email list allows for control over communication and reduces reliance on social media algorithms.
- Consistently providing valuable content in emails helps build relationships with customers and keeps businesses top of mind.
- Email marketing creates opportunities for repeat customers and increases the likelihood of referrals.
- Scale to Sell offers additional resources and services to help business owners scale and exit their businesses.
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