384 | Summer Strategies Unwrapped: Boosting Martial Arts School Growth with Creative Marketing and Community Engagement

School Owner Talk

Podcast Purpose Discuss end of summer ideas and marketing strategies for martial arts schools https://youtu.be/dfTkK0ZHAXM Key Takeaways Many schools experienced slower summer camps/enrollments this year Implement grassroots marketing tactics like buddy nights, picnics, kickball tournaments to build camaraderie Explore guerrilla marketing - fairs, parades, libraries, movie theaters Leverage parents as ambassadors for social media promotion Send targeted promotions to prospects for end-of-summer specials Stephen Oliver's new book has good reminders on multi-channel marketing Topics Buddy Nights/Events Hosting a "Buddy Bash" - students bring non-member friends for games/activities Follows up with offer to join Helps drive end-of-summer enrollment Picnics & Tournaments End-of-summer picnics build stickiness through camaraderie Run kickball/wiffleball tournaments leading up to picnic championship Gets students/families engaged and excited Guerrilla Marketing Booths at fairs, parades, libraries for demos/lead collection Movie theater presence for relevant kid movies Direct mail/handout postcards in neighborhoods Parent Ambassadors Empower top parents to share social posts with referral links Provide sample captions highlighting student experiences End-of-Summer Promotions Email/text prospects with limited-time free trial offers Capitalize on back-to-school timing Stephen Oliver's Book "6 Steps to 100 Students in 100 Days" Emphasizes multi-channel, high-volume marketing Good reminders of grassroots tactics Next Steps Plan National Martial Arts Appreciation Month activities for September Communicate importance of year-round training to parents Explore targeted automations (e.g. for students turning 13) Action Items Read Stephen Oliver's new book '6 Steps to Getting 100 Students in 100 Days' and incorporate relevant strategies into the National Martial Arts Appreciation Month podcast and PDF materials.