Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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内容由Mason Cosby提供。所有播客内容（包括剧集、图形和播客描述）均由 Mason Cosby 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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EP. 95 - Converting Podcast Guests Into Your BEST Customers & Partners | Scrappy Playbooks
Manage episode 437940907 series 3597488
内容由Mason Cosby提供。所有播客内容（包括剧集、图形和播客描述）均由 Mason Cosby 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In this episode of Scrappy ABM, host Mason Cosby dives into how you can use a podcast to transform guests into customers, referral partners, or future clients. Mason shares three unique podcast formats and practical steps for leveraging each to build meaningful relationships and drive business growth.
Best Moments:
(01:12) Exploring three podcast formats for guest conversion: expertise, story, and host-as-expert
(01:38) The expertise format: showcasing guests’ thought leadership to build credibility
(02:00) The story format: focusing on relationship-building with guests
(04:11) How to source the right guests for an expertise-based podcast
(06:54) Preparing for podcast interviews using intake forms or prep calls
(11:30) Strategies for converting expert guests into referral partners or clients
114集单集
分享
Manage episode 437940907 series 3597488
内容由Mason Cosby提供。所有播客内容（包括剧集、图形和播客描述）均由 Mason Cosby 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In this episode of Scrappy ABM, host Mason Cosby dives into how you can use a podcast to transform guests into customers, referral partners, or future clients. Mason shares three unique podcast formats and practical steps for leveraging each to build meaningful relationships and drive business growth.
Best Moments:
(01:12) Exploring three podcast formats for guest conversion: expertise, story, and host-as-expert
(01:38) The expertise format: showcasing guests’ thought leadership to build credibility
(02:00) The story format: focusing on relationship-building with guests
(04:11) How to source the right guests for an expertise-based podcast
(06:54) Preparing for podcast interviews using intake forms or prep calls
(11:30) Strategies for converting expert guests into referral partners or clients
114集单集
所有剧集
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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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Player FM -播客应用
使用Player FM应用程序离线！
使用Player FM应用程序离线！
