Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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内容由Mason Cosby提供。所有播客内容（包括剧集、图形和播客描述）均由 Mason Cosby 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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EP. 99 - How to Convert Podcast Guests Into CUSTOMERS | Scrappy Playbooks
Manage episode 439486470 series 3597488
内容由Mason Cosby提供。所有播客内容（包括剧集、图形和播客描述）均由 Mason Cosby 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In this episode of Scrappy ABM, host Mason Cosby discusses strategies for turning podcast guests into customers, focusing on conversion-based playbooks specifically designed for account-based marketing (ABM). Mason shares actionable insights on leveraging podcast interviews as a way to build relationships and create sales opportunities.
================================
Best Moments:
(01:16) Using podcasts to convert guests into customers through immediate, conversion-based strategies
(01:53) Free consulting and peer-to-peer conversation models
(02:22) How hosting podcasts can offer guests a preview of what working together would be like
(03:43) Using podcast episodes to produce content that benefits both sales and marketing teams
(04:38) Conducting subtle discovery conversations to uncover key insights
(06:28) Leveraging expert hosts to challenge guests' thinking
(08:54) How to use podcast content to inform sales teams about potential opportunities
(10:28) How to follow up with guests after the episode using the information gathered during the interview
(11:51) Why having an expert host is essential for turning podcast guests into paying customers
(12:50) Key tactics for building trust with guests and showcasing expertise during podcast interviews to facilitate conversions
115集单集
分享
Manage episode 439486470 series 3597488
内容由Mason Cosby提供。所有播客内容（包括剧集、图形和播客描述）均由 Mason Cosby 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In this episode of Scrappy ABM, host Mason Cosby discusses strategies for turning podcast guests into customers, focusing on conversion-based playbooks specifically designed for account-based marketing (ABM). Mason shares actionable insights on leveraging podcast interviews as a way to build relationships and create sales opportunities.
================================
Best Moments:
(01:16) Using podcasts to convert guests into customers through immediate, conversion-based strategies
(01:53) Free consulting and peer-to-peer conversation models
(02:22) How hosting podcasts can offer guests a preview of what working together would be like
(03:43) Using podcast episodes to produce content that benefits both sales and marketing teams
(04:38) Conducting subtle discovery conversations to uncover key insights
(06:28) Leveraging expert hosts to challenge guests' thinking
(08:54) How to use podcast content to inform sales teams about potential opportunities
(10:28) How to follow up with guests after the episode using the information gathered during the interview
(11:51) Why having an expert host is essential for turning podcast guests into paying customers
(12:50) Key tactics for building trust with guests and showcasing expertise during podcast interviews to facilitate conversions
115集单集
所有剧集
×
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…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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continue reading
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continue reading
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continue reading
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continue reading
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Player FM -播客应用
使用Player FM应用程序离线！
使用Player FM应用程序离线！
