Ep 570: The Best TikTok Shop Alternative Strategy In 2024 with Jordan West

Secrets To Scaling Your Ecommerce Brand

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A strategy that involves using affiliate traffic from Amazon affiliates to direct traffic to Amazon listings instead of using TikTok shop. This can lead to increased sales, improved product relevance for specific keywords, and enhanced brand visibility.

In this episode, Jordan West gets into a little hack that's been making waves from the world of TikTok. Host Jordan West brings some exciting insights on leveraging TikTok and another platform to boost your ecommerce brand's performance. Jordan also shares some upcoming projects and a unique opportunity for startup-sized ecommerce brands to get his advise. Tune in as we explore a powerful strategy to drive traffic and sales through external sources like TikTok straight to Amazon, and learn how this can elevate your product's performance and brand visibility.

Listen and learn in this episode!

Key takeaways from this episode:

• TikTok can be used as a platform to sell products, similar to Amazon, where people come to buy products, not necessarily brand-related items.
• The importance of utilizing external traffic to boost sales velocity and rankings on Amazon. This can lead to improved click-through rates, more customer reviews, and better ad performance for Amazon PPC campaigns.
• The podcast highlights the potential of social commerce principles and influencer-driven marketing across various platforms like TikTok, Meta, and eventually YouTube shopping.
• The recommendation to try running specific promotions exclusively from TikTok to Amazon, leveraging the rise of influencers working with Amazon.
• Encouragement for listeners to consider testing the Amazon strategy discussed in the episode, either by reaching out to Upgrowth Commerce or attempting the approach independently.

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