Ep 604: How Social Commerce Will Change E-commerce in 2025 with Jordan West

Secrets To Scaling Your Ecommerce Brand

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Social commerce is the future – get on platforms like TikTok shop now or risk being left behind. Expect Facebook ads to get tougher and YouTube ecom to explode.

In this episode, Jordan West brings out his crystal ball to predict the landscape of ecommerce for 2025. Tune in as Jordan discusses the rising importance of social commerce and why it's crucial for brands to adapt to platforms like TikTok shop. He shares insights on the shifting dynamics of Facebook and Google ads, the emerging influence of AppLovin, and the potential of YouTube and connected TV in ecommerce strategies.

Listen and learn in this episode!

Key takeaways from this episode:

• Importance of Social Commerce: By 2025, engaging in social commerce will be crucial, with platforms like TikTok Shop becoming increasingly important.
• Trust through Genuine Reviews: Reviews are essential for social commerce, with authenticity being vital as fake reviews attract penalties.
• Human Connection Matters: While AI is advancing, the need for human interaction in commerce remains significant.
• Challenges with Facebook Ads: Facebook ads will become more challenging and less effective without integrating social commerce strategies.
• YouTube & AppLovin Growth: YouTube is expected to enhance its ecommerce activities, while AppLovin could attract a significant share of ad spend.
• Increased CTV Investment: As measurement improves, connected TV will see more marketing spend.
• Preparing for Trump Tariffs: Brands might face challenges due to tariffs on Chinese goods and should consider alternative supply chains.
• Adaptability for 2025: Businesses must adapt to changes and new platforms to stay competitive in the evolving ecommerce landscape.

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In this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results.

Learn more here: Omnisend