Ep 612: E-commerce Brands - Do This To Succeed In 2025 with Jordan West

Secrets To Scaling Your Ecommerce Brand

Send us a text

In 2025, building your own dedicated community is more crucial than ever. It helps you stay resilient against algorithm fatigue and rising ad costs. Whether it's Facebook Groups, Discord, or Mighty Networks, your community's home should resonate with where your audience already spends their time.

In this episode, Jordan West gets into the power of community-building for eCommerce success in 2025. Imagine the potential of generating $250,000 in just 24 hours without relying on discounts, ads, or gimmicks—simply by fostering a thriving community of 12,000 raving fans.

Listen and learn in this episode!

Key takeaways from this episode:

• Community Power: Building a community can drive significant sales without discounts or ads, as demonstrated by Jordan West's $250,000 success.
• 2025 Relevance: Community becomes crucial due to algorithm fatigue and the need for direct audience ownership amid platform changes.
• Trust and Authenticity: Genuine connections and balancing real-life and AI interactions are key for consumer trust in 2025.
• Platform Choice: Select the right platform (e.g., Facebook Groups, Discord) based on where your audience is active.
• Owned vs. Rented Platforms: Owning your community provides a marketing edge over engaging on rented platforms.
• Blueprint Steps: Follow steps to build a community: define your audience, pick a platform, create engagement magnets, purposeful posting, empower the community, launch strategically, and measure and adapt.
• Engagement Strategies: Engage actively, promote involvement through exclusivity and member spotlights to foster a sense of belonging.
• Measurement and Adaptation: Track engagement, listen to feedback, and adapt strategies for community effectiveness.
• Exclusivity's Role: Leveraging exclusivity boosts community interest and involvement.
• Community as Differentiator: In a crowded market, community distinguishes your brand when product differences are minimal.

Growth Plan: www.upgrowthcommerce.com/grow

In this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results.

Learn more here: Omnisend