使用Player FM应用程序离线!
S08E08: Don't Settle with VIP Guest Bruce Somers
Manage episode 405205243 series 2760427
Bruce Somers, Jr. is the Chief Storyteller at Sincbox, a company Bruce founded after a decade in the direct response TV field. He pioneered the brand response category and, to date, has directed and produced over 500 campaigns for clients such as DIRECTV, VISA, Microsoft, Citibank, United Airlines, Starbucks, Dell, Bounce, Cascade, Dawn, CoverGirl, Hamilton Beach, Epson, Disney, Whirlpool, Weber Grills, Omaha Steaks,... to name a few.
Here are some key insights from this week’s show:
- Every person has a brand. You need to build it and guard it with everything you have.
- Brand power starts with authenticity, as brands can’t be something they are not.
- When a brand makes a mistake, admit it with transparency, sincerity, and authenticity. This can increase brand loyalty.
- Hurdles are thrown in our way to give us an opportunity to think harder and improve what we are trying to accomplish.
- A winner is a loser who tried one more time.
- All we are, are our stories; it is our stories that get us to where we are today.
Watch the video version here: https://youtu.be/B8MAM0RaJnk
182集单集
Manage episode 405205243 series 2760427
Bruce Somers, Jr. is the Chief Storyteller at Sincbox, a company Bruce founded after a decade in the direct response TV field. He pioneered the brand response category and, to date, has directed and produced over 500 campaigns for clients such as DIRECTV, VISA, Microsoft, Citibank, United Airlines, Starbucks, Dell, Bounce, Cascade, Dawn, CoverGirl, Hamilton Beach, Epson, Disney, Whirlpool, Weber Grills, Omaha Steaks,... to name a few.
Here are some key insights from this week’s show:
- Every person has a brand. You need to build it and guard it with everything you have.
- Brand power starts with authenticity, as brands can’t be something they are not.
- When a brand makes a mistake, admit it with transparency, sincerity, and authenticity. This can increase brand loyalty.
- Hurdles are thrown in our way to give us an opportunity to think harder and improve what we are trying to accomplish.
- A winner is a loser who tried one more time.
- All we are, are our stories; it is our stories that get us to where we are today.
Watch the video version here: https://youtu.be/B8MAM0RaJnk
182集单集
كل الحلقات
×欢迎使用Player FM
Player FM正在网上搜索高质量的播客,以便您现在享受。它是最好的播客应用程序,适用于安卓、iPhone和网络。注册以跨设备同步订阅。