Building Profitable Agency-to-Agency Alliances, with Sharon Toerek

Sell With Authority

I am thrilled to welcome our guest expert, Sharon Toerek, back to this episode of Sell With Authority. It’s her third time appearing on the show with us, but for those who are meeting her for the first time, she’s the Founder of Toerek Law and the host of the podcast “The Innovative Agency”. Sharon is also Predictive’s wicked smart intellectual property attorney and has reviewed and advised us with our client agreements and created our buy-sell and partnership agreements.

She has been helping professionals in the advertising, marketing, and creative services industries protect and monetize their intellectual capital, and manage the legal implications of their marketing and advertising work.

On this episode, Sharon and I focus our discussion on agency-to-agency collaborations. We delve into how to manage risk — and the key documents to have in place when agencies go down the collaboration route to save time, stress, and money.

In our conversation, we go through the steps agencies should take before diving into an agency-to-agency strategic alliance.

Sharon emphasizes the importance of creating agreements for each stage of the collaboration between agencies. We also discuss her recommendations on an ideal timeline to establish such contracts so agencies don’t put the cart before the horse.

Applying what Sharon gives you during this episode will help you grow your agency in 2024 — and — protect your shop along the way.

What you will learn in this episode:

• Defining what is a strategic alliance and understanding its three kinds
• Establishing the similarities and differences between agreements between contractors or freelancers and agreements between agencies
• Understanding the ins and outs of white-labeling, especially when dealing with licenses
• Steps to take from a contract perspective before diving into a strategic alliance
• The importance of an umbrella document for every referral an agency receives
• The ideal timeline for drafting agreements

Resources:

• Website: legalandcreative.com
• LinkedIn: https://www.linkedin.com/in/sharontoerek/
• Twitter: https://twitter.com/SharonToerek
• The Innovative Agency Podcast
• Yours, Mine and Ours: Legal Considerations in Agency-to-Agency Strategic Alliances Q&A Session
• Episode 52 of Sell With Authority: How to Protect Intellectual Property, with Sharon Toerek
• Episode 59 of Sell With Authority: AI Copyright Law, with Sharon Toerek

Additional Resources:

• Website: www.predictiveroi.com
• Visit our newly expanded Resource Library
• Join us in our free How to Fill Your Sales Pipeline Facebook Group