How Himalaya Should Spend the $100 Million

Not There Yet

They didn't ask me but here's what I think anyway.

I had to reread the headline at least a couple of times:

Podcast Platform Himalaya Raises $100 Million, Launches Apps With Tipping Function

$100 million? What on earth is Himalaya going to do with all that money? Besides, of course, the oddly headline-worthy 'tipping function'? Then it occurred to me: The Oprah and LeBron Show. The two stars would richly deserve that money just so long as their deal includes three important words: Only on Himalaya. At that point, Himalaya is only two tweets away from over 80 million high engagement Twitter impressions. And that's the whole game, of course. Content really is king. If there is any doubt about that just ask Netflix.

On the other hand if all that's delivered for the $100 million is exclusive distribution deals with those who need no further introduction other than their first name, that will be a crying shame indeed...

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Listen to the rest by clicking the play button, above. The text version of this essay can be found on Medium where it was published contemporaneously. The key image for this episode is "On The Air" by Alan Levine (Via Wikimedia under Creative Commons Attribution 2.0 Generic. Image slightly cropped to fit Fireside format.)