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How Himalaya Should Spend the $100 Million

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Manage episode 227710828 series 1952309
内容由Terence C. Gannon提供。所有播客内容(包括剧集、图形和播客描述)均由 Terence C. Gannon 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

They didn't ask me but here's what I think anyway.

I had to reread the headline at least a couple of times:

Podcast Platform Himalaya Raises $100 Million, Launches Apps With Tipping Function

$100 million? What on earth is Himalaya going to do with all that money? Besides, of course, the oddly headline-worthy 'tipping function'? Then it occurred to me: The Oprah and LeBron Show. The two stars would richly deserve that money just so long as their deal includes three important words: Only on Himalaya. At that point, Himalaya is only two tweets away from over 80 million high engagement Twitter impressions. And that's the whole game, of course. Content really is king. If there is any doubt about that just ask Netflix.

On the other hand if all that's delivered for the $100 million is exclusive distribution deals with those who need no further introduction other than their first name, that will be a crying shame indeed...

* * *

Listen to the rest by clicking the play button, above. The text version of this essay can be found on Medium where it was published contemporaneously. The key image for this episode is "On The Air" by Alan Levine (Via Wikimedia under Creative Commons Attribution 2.0 Generic. Image slightly cropped to fit Fireside format.)

  continue reading

49集单集

Artwork
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Manage episode 227710828 series 1952309
内容由Terence C. Gannon提供。所有播客内容(包括剧集、图形和播客描述)均由 Terence C. Gannon 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

They didn't ask me but here's what I think anyway.

I had to reread the headline at least a couple of times:

Podcast Platform Himalaya Raises $100 Million, Launches Apps With Tipping Function

$100 million? What on earth is Himalaya going to do with all that money? Besides, of course, the oddly headline-worthy 'tipping function'? Then it occurred to me: The Oprah and LeBron Show. The two stars would richly deserve that money just so long as their deal includes three important words: Only on Himalaya. At that point, Himalaya is only two tweets away from over 80 million high engagement Twitter impressions. And that's the whole game, of course. Content really is king. If there is any doubt about that just ask Netflix.

On the other hand if all that's delivered for the $100 million is exclusive distribution deals with those who need no further introduction other than their first name, that will be a crying shame indeed...

* * *

Listen to the rest by clicking the play button, above. The text version of this essay can be found on Medium where it was published contemporaneously. The key image for this episode is "On The Air" by Alan Levine (Via Wikimedia under Creative Commons Attribution 2.0 Generic. Image slightly cropped to fit Fireside format.)

  continue reading

49集单集

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