Brian Bazzel Podcast #328 – TaylorMade SIM 2

Worldwide Golf Shops Insider Podcast

Worldwide Golf Shops INSIDER PODCAST #328! In this installment, we chat with the Vice President at TaylorMade Golf Company, Mr. Brian Bazzel! Brian talks TaylorMade Golf's new SIM 2 Family of Drivers, Fairways, Hybrids, and Irons! Please Enjoy this INSIDER Podcast. Taylormade SIM 2 Driver New Forged Ring Construction: Forged Ring Construction is the key that unlocks a new dimension in distance and forgiveness. Forged from a lightweight and high strength aluminum that is milled to an exacting shape, it unites a massive rear weight, a full carbon sole, crown and a new milled back cup face. Creating a driver designed for increased stability and forgiveness, giving golfers the confidence to take on any tee shot. SIM Inertia Generator: The asymmetric Inertia Generator is designed to provide faster club head speed through advanced geometry and aerodynamic analytics. A full lightweight carbon sole enables the redistribution of mass for a deeper center of gravity and enhanced forgiveness.Speed Injected™ Twist Face™: Improves ball speed by calibrating each head to the threshold of the legal speed limit with corrective face curvature also protecting against heel and toe mis-hits.Thru-Slot Speed Pocket: Our most flexible Speed Pocket™ design engineered to maximize ball speeds and produce additional forgiveness on low face strikes.Split Mass Weighting: Designed to enhance forgiveness while allowing for pinpoint target swing weights during custom assembly. Shop TaylorMade Golf's SIM 2 Family at www.worldwidegolfshops.com Podcast Transcript And welcome to the Worldwide golf Shops Insider Podcast episode 328. Hello everyone Tom Brassell here. Thanks so much for joining us. We're so glad that you did and today is a great day because we're joined with our good friend from out in TaylorMade Golf out in Carlsbad CA. Mr Brian Brazzell, Brian, David Abeles was singing your praises a couple episodes ago. We're so glad you're with us. Can't wait to get started. Yeah, it's awesome time. Thanks for having me on. Appreciate it. It's exciting times. Yeah, well I'm looking at the TaylorMade website right now and it sure looks nice. It’s the whole new family of products before you take us through it. Why don't you kind of start with what went into this? This is pretty Cool. Well, yeah, I mean we we, you know we're looking at things really pretty far out. Three to five years. And you know, within two years we start to solidify what we might do. And in this particular case what's unique about it is that we kind of had to to break it all apart, so to speak. Almost deconstruct. This July. However, to advance the performance and we started to look at things like hey, what about what material could be used for this part of the club and what process can we do to make that part? And ultimately you know of course our goal is to just make these products perform better, make the driver go longer, straighter, farther, more forgiving. The things that all golfers need. What but to do it in this case? What was unique is that we kind of had to again deconstruct it. Work on the little parts, and then sort of put it back together, which is what what really you know is in the SIM 2. You started with drivers. Let's go ahead and dive into there because there are three different drivers, but talk a little bit about what you guys did technology wise. Well, of course you know we don't. We build off of the things that we've done really well and SIM, of course radically changed the geometry. The shape of the driver to improve the aerodynamics and improve that forgiveness. And so we're getting we're getting more speed and getting more forgiveness on off center strikes. But with SIM 2 again, we we now what was. This titanium head with carbon on the Crown in this radical shape. We kind of took that apart. Took the back perimeter of the driver. Detached it so to Speak.