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内容由Matt Gottesman提供。所有播客内容(包括剧集、图形和播客描述)均由 Matt Gottesman 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
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How to Disrupt an Oversaturated Market w/Michael Sharon & Kal Freese (Co-Founders Taika)

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Manage episode 298536929 series 2332032
内容由Matt Gottesman提供。所有播客内容(包括剧集、图形和播客描述)均由 Matt Gottesman 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Wanna know how to build a better alternative brand in a saturated market? In this episode, Matt @mattgottesman sits down with Michael Sharon & Kal Freese (Co-Founders of Taika) and they go all in on how to create a healthy alternative product in a saturated market that competes on benefits to the customer, changing up the coffee game, live testing and creating a community throughout the whole process, bringing over experience from working at Facebook into the CPG space, challenging Starbucks, combining coffee with adaptogens, mushrooms and other healthy ingredients without sacrificing taste, reducing the abuse of drinking too much coffee, how to build your own leverage and much more.

FEATURED EPISODE: Michael Sharon & Kal Freese

Instagram: https://instagram.com/deprimer

Instagram: https://instagram.com/kalfreese

Website: https://taiko.co

HOST: Matt Gottesman

Instagram: https://instagram.com/mattgottesman

Website: https://mattgottesman.com

PODCAST:

All Platforms: https://amp.ink/dZ2Xd

Instagram: https://instagram.com/hustlesoldseparately

  continue reading

207集单集

Artwork
icon分享
 
Manage episode 298536929 series 2332032
内容由Matt Gottesman提供。所有播客内容(包括剧集、图形和播客描述)均由 Matt Gottesman 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Wanna know how to build a better alternative brand in a saturated market? In this episode, Matt @mattgottesman sits down with Michael Sharon & Kal Freese (Co-Founders of Taika) and they go all in on how to create a healthy alternative product in a saturated market that competes on benefits to the customer, changing up the coffee game, live testing and creating a community throughout the whole process, bringing over experience from working at Facebook into the CPG space, challenging Starbucks, combining coffee with adaptogens, mushrooms and other healthy ingredients without sacrificing taste, reducing the abuse of drinking too much coffee, how to build your own leverage and much more.

FEATURED EPISODE: Michael Sharon & Kal Freese

Instagram: https://instagram.com/deprimer

Instagram: https://instagram.com/kalfreese

Website: https://taiko.co

HOST: Matt Gottesman

Instagram: https://instagram.com/mattgottesman

Website: https://mattgottesman.com

PODCAST:

All Platforms: https://amp.ink/dZ2Xd

Instagram: https://instagram.com/hustlesoldseparately

  continue reading

207集单集

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