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内容由Mike Maynard, Napier and Mike Maynard提供。所有播客内容（包括剧集、图形和播客描述）均由 Mike Maynard, Napier and Mike Maynard 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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Interview with Mariam Lochoshvili - Sensata Technologies
Manage episode 383537035 series 2583980
内容由Mike Maynard, Napier and Mike Maynard提供。所有播客内容（包括剧集、图形和播客描述）均由 Mike Maynard, Napier and Mike Maynard 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Mariam Lochoshvili, Global Marketing Communications Manager at Sensata Technologies, joins Mike Maynard for the next episode of our leading B2B marketing professionals series.
Mariam shares how following job opportunities around Europe led her to her role at Sensata, explains the importance of localising campaigns for maximum success, and shares her thoughts on why maintaining a strong company tone of voice might offer an advantage as AI increasingly saturates content across the industry.
About Sensata
Sensata is a global industrial technology company striving to create a cleaner, more efficient, electrified and connected world.
Time Stamps
[00:49.02] –Mariam discusses her career journey.
[12.39.08] – Mariam shares why authenticity and emotion is important when marketing B2B tech.
[13:49.09] – Why is localising so important? - Mariam and Mike discuss.
[18:09.0} – Mariam discusses the campaigns she is most proud of.
{23:29.01] – Mariam talks about AI and career prospects.
Quotes
"Talking about emotions is a new trend in B2B... when you connect to people on that emotional level, only then are you actually generating true interest." Mariam Lochoshvili, Global Marketing Communications Manager at Sensata Technologies
Follow Mariam:
Mariam Lochoshvili on LinkedIn: https://www.linkedin.com/in/mariam-lochoshvili/
Sensata website: https://www.sensata.com/
Sensata on LinkedIn: https://www.linkedin.com/company/sensata-technologies/
Follow Mike:
Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/
Napier website: https://www.napierb2b.com/
Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/
If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform.
Want more? Check out Napier’s other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547
99集单集
分享
Manage episode 383537035 series 2583980
内容由Mike Maynard, Napier and Mike Maynard提供。所有播客内容（包括剧集、图形和播客描述）均由 Mike Maynard, Napier and Mike Maynard 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Mariam Lochoshvili, Global Marketing Communications Manager at Sensata Technologies, joins Mike Maynard for the next episode of our leading B2B marketing professionals series.
Mariam shares how following job opportunities around Europe led her to her role at Sensata, explains the importance of localising campaigns for maximum success, and shares her thoughts on why maintaining a strong company tone of voice might offer an advantage as AI increasingly saturates content across the industry.
About Sensata
Sensata is a global industrial technology company striving to create a cleaner, more efficient, electrified and connected world.
Time Stamps
[00:49.02] –Mariam discusses her career journey.
[12.39.08] – Mariam shares why authenticity and emotion is important when marketing B2B tech.
[13:49.09] – Why is localising so important? - Mariam and Mike discuss.
[18:09.0} – Mariam discusses the campaigns she is most proud of.
{23:29.01] – Mariam talks about AI and career prospects.
Quotes
"Talking about emotions is a new trend in B2B... when you connect to people on that emotional level, only then are you actually generating true interest." Mariam Lochoshvili, Global Marketing Communications Manager at Sensata Technologies
Follow Mariam:
Mariam Lochoshvili on LinkedIn: https://www.linkedin.com/in/mariam-lochoshvili/
Sensata website: https://www.sensata.com/
Sensata on LinkedIn: https://www.linkedin.com/company/sensata-technologies/
Follow Mike:
Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/
Napier website: https://www.napierb2b.com/
Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/
If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform.
Want more? Check out Napier’s other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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Player FM -播客应用
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