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The Economic Impact of the Beyoncé Renaissance World Tour
Manage episode 398346100 series 2829514
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The Beyoncé Renaissance World Tour was more than ticket sales, metallic outfits, horses in outer space, and a showcase of a timeless album. In this special in-person episode, Nimo and Jas discuss the tour's impact on urban planning and local economies. The Renaissance World Tour influenced ten countries, with 56 shows in total. As the highest-grossing tour for any female artist and the highest ever of any artist per show, averaging $10.3 million per show. The New York Times estimated the tour generated $4.5 billion dollars for the US economy. As our listeners know, places and spaces don’t come together without resources. Press play to hear:
- A closer look at a few cities and their transportation plans for the concert, including Santa Clara, DC, and Houston, to accommodate the influx of visitors
- The importance of addressing urban design and providing safe and equitable transit options for all riders during events
- An Urban Planning Renaissance: Recommendations for planners and policymakers based on the economic impact of Beyoncé's concerts on local economies and the direction of the field in 2024
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Resources:
Beyoncé's Renaissance World Tour Has 'Inconsistent' Hotel Impact From Market to Market
Hotel performance standouts during Beyonce’s world tour | STR
Beyonce at Levi's Stadium: VTA, BART, Caltrain to have extra service - CBS San Francisco
Metrorail Ridership Summary | WMATA
Who Rides Public Transportation
African American Women in the U.S. Economy
Black Women Entrepreneurs: Growth and Headwinds | J.P. Morgan
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