1952 – Practical Application of Performance Science in Business with THAXA’s Carla Fowler, MD PhD

The Thoughtful Entrepreneur

Mastering Business Leadership with Performance Science

In a recent episode of The Thoughtful Entrepreneur Show, host Josh Elledge sat down with Dr. Carla Fowler, the Managing Director of Thaxa Executive Coaching. Dr. Fowler shared her expertise on leveraging performance science to help business leaders achieve their ambitious goals. This blog post delves into the key themes discussed in the episode, offering actionable advice and in-depth insights for business leaders looking to enhance their performance and achieve success.

Dr. Carla Fowler emphasizes the importance of applying performance science principles to business leadership. Performance science, which draws from psychology, neuroscience, and behavioral economics, provides evidence-based strategies to optimize performance and achieve goals. One of the core principles Dr. Fowler advocates is the need for brutal focus. In today's fast-paced business environment, leaders often juggle multiple tasks, leading to burnout and decreased productivity. Dr. Fowler suggests identifying core priorities, time blocking, and regular review to maintain focus and ensure that important tasks receive the attention they deserve.

Visibility and reputation play a crucial role in attracting opportunities and building a successful business. Dr. Fowler highlights the importance of building a personal brand, leveraging social media, and showcasing success stories. Additionally, she discusses the superpower of scaling sales conversations to build networks and resilience. Effective sales conversations can lead to increased opportunities and a robust network. Strategies include developing a sales script, practicing active listening, and consistent follow-up. Dr. Fowler's coaching process involves longer initial sessions to establish clarity and focus, followed by ongoing support and coaching sessions to help clients practice skills and work towards their goals.

About Carla Fowler, MD PhD:

Carla Fowler, MD PhD founded THAXA out of a passion for performance science, where the fields of strategy, productivity, and psychology intersect. Since its inception in 2013, THAXA’s scientific approach to individualized coaching has attracted a devoted client base of dozens of executives at firms ranging from Fortune 500 technology companies to venture-backed startups to innovative nonprofits.

Carla’s coaching methods draw upon the multidisciplinary field of performance science to generate the best ideas surrounding strategy, execution, and mindset to assist leaders in their endeavors. Over the past 10 years, she has distilled the key principles of performance into understandable concepts and a method that helps leaders incorporate these ideas into their day-to-day performance, helping them go faster and improving their results.

Outside of her coaching, Carla truly enjoys sharing her key performance principles with audiences while engaging in thought-provoking conversations surrounding her passion for performance science.

Carla graduated from Brown University magna cum laude, earned her MD and PhD at the University of Washington, and completed her internship in general surgery at Stanford University.

About THAXA:

THAXA® is a boutique executive coaching firm that leverages the best ideas from performance science to help its clients focus their strategy, execution, and mental state as they pursue ambitious goals.

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Links Mentioned in this Episode:

Want to learn more? Check out THAXA® website at https://www.thaxa.com/

Check out Carla Fowler, MD PhD on LinkedIn at https://www.linkedin.com/in/carla-fowler/

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