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Unpacking Amazon's New Features & Updates
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Are you up to date on the latest developments in Amazon Advertising?
In this podcast episode of the Ad Project Podcast, we are joined by the wonderful Maarja Hewitt to dive into the ever-changing world of Amazon advertising and unpack some of the updates and features that have come our way recently.
The episode kicks off with Joe and Maarja by chatting about one of the big changes - Sponsored Product ads being shown off Amazon. They give their take on this new feature - the pros (like having more ad placements) and the cons (like not being able to turn it off and the impact on ad performance).
Joe and Maarja also talk through the Rest of Search modifier update. It's a game-changer for bidding strategies, and they spend some time breaking down why it's such a big deal. They discuss how modifying bids for rest-of-search placements can seriously boost conversion rates and make your campaigns more efficient.
In a nutshell, this episode is a must-listen for Amazon advertisers looking to stay on top of the latest trends and updates.
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