Ep 39: Should you use your own name for your business?

Inspiring Women in Business

Should you use your own name for your business? You don’t want to be stuck in thinking and procrastinating over the perfect name for your business. Thus, naming your business after your name might be helpful to get going. However, there are opposing views on this matter.

In this episode, Ruth Gilbey tackles one of the most frequently asked questions in her social media accounts: Should you use your own name for your business? She shares the pros and cons of using your name as a brand to help you decide on what you should name your business.

Listen and Enjoy!

Key takeaways from this episode:

Using your own name means you are developing a personal brand. Whereas if you create a business name, you’re building a brand and a company that’s bigger than just you.

Pros and Cons of Using your Name as your Brand:

PROS:

1. Quicker to get going
2. Quicker decision-making
3. Quicker to get traction
4. Quicker to get engagements
5. Quicker to get clients
6. Quicker to create that know, like, and trust with people

CONS:

1. Quite difficult to sell a personal brand to another company
2. Harder to raise finance to expand
3. Harder to exit for someone else to run the business
4. Harder to outsource certain parts of your business (social media or marketing) because you are the face of your business

Episode Timeline:

00:00 Episode Intro

00:23 Podcast Intro

01:28 One of the most frequently asked questions

02:28 Ruth’s usual advice when naming a business

03:03 Why Ruth came up with her business name

04:27 How Ruth’s business evolved since 2009

05:51 Pros and cons of creating your personal brand

07:28 The conclusion

07:52 Outro

More about Ruth:

Hi, I’m Ruth, a business coach specializing in helping freelancers and business owners adjust their mindset and their marketing so they can get fully booked with clients they LOVE to work with. I’ve helped hundreds of self-employed women achieve the time and money freedom they craved.

I’ve started this podcast because when I first went all in and left the corporate world to be a freelancer, I was grateful for any work that came my way. After over 20 years of freelancing and working for other people, I started to realize I’d created a glass ceiling for myself.

In 2017, I finally started listening to that voice that had been telling me for a long time that I wasn’t doing what I loved and fulfilling my true potential. It took a critical illness to give me that wake-up call. I don’t want the same to happen to you.

You can expect practical advice, inspiring stories, and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way.

I’m on a mission to inspire women to start and play bigger in business.

Connect and know more about Ruth Gilbey here:

Coaching: https://www.ruthgilbey.com/coaching

Facebook: https://www.facebook.com/ruthgilbeymarketingandcoaching/

Instagram: https://www.instagram.com/ruth_gilbey/

LinkedIn: https://www.linkedin.com/in/ruthgilbey/