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The Whole Marketer Ep134 - Agency partnerships with guest Richard Robinson
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Episode #134. Today’s topic is Agency Partnerships – what makes a great client-agency relationship and perspective from both sides of the fence.
Joining Abby to discuss is Richard Robinson, awarded "One of the ten most influential Leaders in Digital & Tech" (BIMA) and Campaign A-List 2024. Richard is highly experienced in the client (McDonalds, Coca-Cola) and agency (Publicis Worldwide) world and as an intermediary and consultant for both at Xeim Engage and Oystercatchers. In his latest role as Executive Director of Ingenuity+ and Exco member of The Ingenuity Group, UK's largest connector of brands with agencies, Richard specialises in connecting the Marketing World.
In this episode, Richard shares the two fundamentals of a great agency partner, the role of account handling, all agency ‘rules of engagement’, quality of briefing, plus insight from Ingenuity+ ‘Redefining the pitch’ report and why Richard is excited about the future of his new role.
Read a copy of Ingenuity+ report mentioned in this episode: Ingenuity + Redefining The Pitch (ingenuitylondon.com)
Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn
Guest: Richard Robinson🔥 | LinkedIn
This episode is sponsored by House of Performance
Need to up your game in PPC, Paid Social or Display?
House of Performance are a team of passionate marketeers growing ambitious brands through paid media.
For a free mini audit, get in touch with the team at https://houseofperformance.co.uk/wholemarketer
News and events:
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The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com
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