))
Marketing Predictions for 2023 (?)
Manage episode 351438782 series 2918784
内容由Johnny Molson提供。所有播客内容（包括剧集、图形和播客描述）均由 Johnny Molson 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
If somebody tells you "everything" will change this year... they're probably wrong.
Wait... they're most certainly wrong
Links
Forbes 2018 Marketing Predictions https://www.forbes.com/sites/kimberlywhitler/2017/11/01/2018-marketing-predictions-from-the-c-suite/?sh=493cd46f4c91
Research on generational groups from BBH Labs
https://www.bbh-labs.com/puncturing-the-paradox-group-cohesion-and-the-generational-myth
Gen X has way more money than Z
https://www.ncr.com/blogs/generational-marketing-to-four-consumer-generations
NBCNews prediction for 2018
https://www.forbes.com/sites/kimberlywhitler/2017/11/01/2018-marketing-predictions-from-the-c-suite/?sh=493cd46f4c91
Smart Speakers aren't making money
https://www.popsci.com/technology/amazon-alexa-lose-money/
US Census data on retail purchases:
https://www.census.gov/retail/mrts/www/data/pdf/ec_current.pdf
54集单集
分享
