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#103: Be The Best - A New Approach to B2B Marketing: The Circular Framework
Manage episode 376024474 series 2965183
内容由Kevin Chen & George Coudounaris, Kevin Chen, and George Coudounaris提供。所有播客内容（包括剧集、图形和播客描述）均由 Kevin Chen & George Coudounaris, Kevin Chen, and George Coudounaris 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Dive deep into the world of B2B marketing with our latest episode of The B2B Playbook! Discover the Five B's Framework, the power of regular review, and the importance of staying updated with your audience. Whether you're a seasoned marketer or just starting out, this episode offers valuable insights and strategies to elevate your B2B marketing game. Don't miss out on the secrets to mastering B2B marketing. Watch now
As we dive into the details of Be The Best, we’re first covering some overarching concepts for this stage of the framework.
On a similar level to key principles like the 80/20 principle, we cover the concepts of The Circular Framework and Sharpening The Saw in detail.
But as is our style, we try to make it as practical as possible. This quick overview is only the starting point. These concepts will continue to pop up throughout the season, but be sure to lay the foundations with an understanding of what they’re all about in this episode!
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00:00 Introduction to the B2B Playbook
01:00 Overview of the Five B's Framework
08:00 Importance of Regular Review
09:00 The Value of Templates in B2B Marketing
12:10 Big Picture Priorities in Marketing
13:40 Revisiting Foundations for Better Alignment
16:00 The Concept of "Be the Best"
18:40 The Framework as a Tool for Growth
19:50 Sharpening the Saw and the 80-20 Rule
20:30 Key Takeaways from the Episode
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👥 Are you a B2B marketer in a small team??
💰 Need to bring in more revenue for your company (so sales and your boss love you??)
Get the:
🔹 strategy
🔹 templates
🔹 tools
So you have everything you need to drive more revenue for your brand.
See why other B2B marketers like you love The B2B Incubator
Check out: https://theb2bincubator.com/
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S05 E103 - The B2B Playbook
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