#120: Adem Manderovic - How B2B Companies can Drive Better Commercial Outcomes with Closed Circuit Selling

The B2B Playbook

This week we have a 7x ex-head of sales - turned marketing expert on The B2B Playbook - Adem Manderovic!

He's combined his unique experience as both an 'old school' seller and a modern marketer to bring us an advanced, holistic Demand Generation framework that drives better commercial outcomes called Closed Circuit Selling.

Tune in and learn:

+ why marketers need to 'Catalogue the Market'

+ how and why you need to validate a channel before you begin

+ why marketers need to 'go backwards to go forwards'

And most importantly, the business acumen that has been lost by marketers and sales people alike that is now more important than ever.

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00:00 Welcome and Introduction to Adem Manderovic

05:00 Understanding Commercial Acumen in B2B

10:00 The Concept of Closed Circuit Selling

15:00 Addressing Sales and Marketing Disconnection

20:00 Effective Demand Generation Tactics

25:00 Enhancing Customer Journeys and Experiences

30:00 Marketing and Sales Alignment Strategies

35:00 Crafting Persuasive Sales Content

40:00 Future Trends in B2B Sales and Marketing

45:00 Wrapping Up: Key Insights and Takeaways

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👥 Are you a B2B marketer in a small team??

💰 Need to bring in more revenue for your company (so sales and your boss love you??)

Get the:

🔹 strategy

🔹 templates

🔹 tools

So you have everything you need to drive more revenue for your brand.

See why other B2B marketers like you love The B2B Incubator

Check out: https://theb2bplaybook.com/the-b2b-incubator

S05 E120 - The B2B Playbook

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