#123: Demand Generation Marketing: our easy to apply 5 BEs framework to drive revenue in B2B

The B2B Playbook

Demand Generation Marketing is one of the most important go-to-market strategies that a business must execute if it wants to scale profitably. But it can be so confusing and seems so hard to define.

The good news?

We have a framework for Demand Generation marketing that has been rigorously tested, and led many B2B marketers to go from being 'order takers' from sales, to being the major contributors to pipeline.

In this episode, we take you through our proven 5 BEs Framework for Demand Generation, so any marketer can put in place a long term revenue engine in their business. For you that means: a better relationship with sales, leads that turn into revenue, and a business that can scale profitably.

We've detailed our 5 BEs Framework for demand generation throughout The B2B Playbook, covering each of the 5 BEs in a season:

Season 1 - BE Ready - Deeply understand your customers

Season 2 - BE Helpful - Build relationships with your best customers

Season 3 - BE Seen - Amplify and accelerate demand with paid media and ABM

Season 4 - BE Better - Optimise your workflow

Season 5 - BE The Best - Advanced tactics

In this episode, we give you an overview of our 5 BEs Framework for Demand Generation so you can start creating your own demand engine, or plugging the gaps in your existing one.

Tune in and learn:

+ why demand generation is more important now than ever

+ the 5 BEs Framework that you can implement in your business

+ success stories from marketers like you that are now driving revenue

Whether you're new to demand generation or looking to enhance your existing strategies, this episode provides the knowledge and tools you need to make a significant impact on your B2B marketing efforts.

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00:00 Introduction: Unveiling the 5 BEs Framework for Demand Gen

03:10 Deep Dive: Why the 5 BEs Matter

06:50 Solving B2B Challenges: Insights & Solutions

10:20 Tackling Misalignment and Lead Quality

13:30 Embracing Dark Social for Community Building

17:00 The 5 BEs Explained: A Comprehensive Overview

20:40 Target Audience: Who Benefits the Most?

24:00 The Power of In-House Marketing

27:50 From Podcast to YouTube: Our Content Journey

31:20 Future Directions & The Role of AI

34:30 Practical Steps: Implementing the Demand Generation 5 BEs Framework

37:40 Closing Thoughts: What's Next?

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👥 Are you a B2B marketer in a small team??

💰 Need to bring in more revenue for your company (so sales and your boss love you??)

Get the:

🔹 strategy

🔹 templates

🔹 tools

So you have everything you need to drive more revenue for your brand.

See why other B2B marketers like you love The B2B Incubator

Check out: https://theb2bplaybook.com/the-b2b-incubator

S05 E123 - The B2B Playbook

#b2b #b2bmarketing #bottomoffunnel #contentstrategy #demandgeneration

#B2BMarketing #DemandGeneration #MarketingStrategy #contentmarketing