#129: What is Demand Generation (PLUS lead gen vs demand gen, benefits, easy framework) - Demand Gen mini-series Ep.1

The B2B Playbook

What is Demand Generation? If you asked 10 different marketers, you'd get 10 different answers. But at The B2B Playbook, we are practitioners and teachers of Demand Generation. So we're here to set the record straight.

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This is part.1 of our mini-series on Demand Generation, where we answer every question you could possibly have around the topic.

Tune in and learn:

+ what demand generation is

+ why your business needs it and its benefits

+ the difference between lead gen vs demand gen

We'll also share our favourite framework to simplify demand generation. This is a 'must listen' for any B2B marketer that's looking for sustainable growth engines to fuel their business.

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00:04:30 What Is Demand Generation?

00:11:35 The Core Components of Demand Gen

00:13:03 The Five Stages of Awareness

00:18:47 The Importance of Being First-Mind

00:21:49 Crafting a Healthy Demand Gen Engine

00:28:35 The Challenge of Attribution in Demand Gen

00:31:47 Demand Gen vs. Brand Marketing

00:33:03 Lead Gen: The Good, Bad, and Ugly

00:39:22 The Limitations of Lead Gen

00:40:58 The Strategic Advantage of Early Demand Gen

00:42:09 Framework for Demand Creation

00:43:57 Closing Thoughts & What's Next

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S06 E129 - The B2B Playbook

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