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Build Brand Relevance through Authentic Marketing with Maribel Lara of The Sasha Group
Manage episode 459784264 series 2968425
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Unlock the secrets to staying relevant in today's fast-paced digital world with marketing expert Maribel Lara, Senior Vice President and Head of Consulting at The Sasha Group. Discover the importance of two-way communication and how listening to consumer feedback can transform your brand's presence. Maribel shares how The Sasha Group keeps its strategies fresh and accessible, ensuring even businesses with tight budgets can harness top-notch marketing advice tailored to their unique needs.
Have you ever wondered how to craft messages that truly resonate with your target audience? Learn about The Sasha Group's approach to developing effective marketing strategies for clients. By diving deep into a business's core purpose, audience, and motivations, Maribel and her team create targeted content that speaks directly to specific groups. Get insights into how this method navigates social media algorithms and enhances engagement and conversion through precise messaging and strategic planning.
Explore the world of intrapreneurship through Maribel's journey at VaynerMedia, where she helped scale Gary Vaynerchuk's influence and launched The Sasha Group. Her story showcases the power of adaptability and making a swift impact within an organization, paralleling the entrepreneurial spirit. Finally, gather invaluable advice on authenticity in marketing, understanding how staying true to your brand's identity is key to connecting with audiences. This episode is a treasure trove of actionable tips and strategies to help you put your best foot forward in the new year.
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