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The Role of Communication in Education and Beyond: A Conversation with Ilana Kurizki

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内容由Elana Leoni | Leoni Consulting Group提供。所有播客内容(包括剧集、图形和播客描述)均由 Elana Leoni | Leoni Consulting Group 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In this week’s episode of All Things Marketing and Education, Elana sits down with Ilana Kurizki, the Vice President of Communications at BrainPOP, a 25-year-old EdTech brand that reaches millions of learners worldwide.

Ilana has spent almost 14 years at BrainPOP within different communications roles, and we talk about so many valuable things within communications and marketing, such as how you make the case for comms, what role should it play internally and externally, and best practices like how to integrate it within the entire company (and not let it be a siloed effort).

Toward the end of the conversation, Ilana shares some really great nuggets of wisdom for anyone starting in comms or thinking about it as a profession. To top it off, we get into an inspiring conversation about how to integrate educator voice into your day-to-day.

This conversation is such a breath of fresh air that made us smile. We hope you enjoy this conversation as much as we did.

Questions Covered:

  • What is the relationship between communications and other leaders and departments within the organization, including the executive team and marketing?
  • Why is a robust internal and external communications function critical to the success of any organization?
  • How do you evolve a brand over time while preserving its core identity? What are the benefits of conducting listening tours with customers and colleagues?
  • What advice would you give to aspiring communications leaders on finding their power, purpose, and voice?
  • What are some of the things that fill your cup?

Here's the full transcript of Ilana’s podcast episode.

Mentioned in this episode:

The EdTech Marketer's Planner - Extended Edition

Want a comprehensive list of timely education events to inform your 2024 marketing plans? Struggling to find the time you need to strategically plan for content and social media? Spending countless hours just trying to aggregate conferences, awards, events, holidays, and famous birthdays is most important to education stakeholders? Our first-ever Extended EdTech Marketer’s Planner was created to help you easily create a marketing and content plan that generates leads. It includes proven templates, strategies, editable calendars, and more.

  continue reading

79集单集

Artwork
icon分享
 
Manage episode 418530593 series 2971493
内容由Elana Leoni | Leoni Consulting Group提供。所有播客内容(包括剧集、图形和播客描述)均由 Elana Leoni | Leoni Consulting Group 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In this week’s episode of All Things Marketing and Education, Elana sits down with Ilana Kurizki, the Vice President of Communications at BrainPOP, a 25-year-old EdTech brand that reaches millions of learners worldwide.

Ilana has spent almost 14 years at BrainPOP within different communications roles, and we talk about so many valuable things within communications and marketing, such as how you make the case for comms, what role should it play internally and externally, and best practices like how to integrate it within the entire company (and not let it be a siloed effort).

Toward the end of the conversation, Ilana shares some really great nuggets of wisdom for anyone starting in comms or thinking about it as a profession. To top it off, we get into an inspiring conversation about how to integrate educator voice into your day-to-day.

This conversation is such a breath of fresh air that made us smile. We hope you enjoy this conversation as much as we did.

Questions Covered:

  • What is the relationship between communications and other leaders and departments within the organization, including the executive team and marketing?
  • Why is a robust internal and external communications function critical to the success of any organization?
  • How do you evolve a brand over time while preserving its core identity? What are the benefits of conducting listening tours with customers and colleagues?
  • What advice would you give to aspiring communications leaders on finding their power, purpose, and voice?
  • What are some of the things that fill your cup?

Here's the full transcript of Ilana’s podcast episode.

Mentioned in this episode:

The EdTech Marketer's Planner - Extended Edition

Want a comprehensive list of timely education events to inform your 2024 marketing plans? Struggling to find the time you need to strategically plan for content and social media? Spending countless hours just trying to aggregate conferences, awards, events, holidays, and famous birthdays is most important to education stakeholders? Our first-ever Extended EdTech Marketer’s Planner was created to help you easily create a marketing and content plan that generates leads. It includes proven templates, strategies, editable calendars, and more.

  continue reading

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