Kevin Bailey -- Vans Global Brand President

The Matt Baxter Show

A veteran of the retail industry with more than 30 years of leadership across retail, marketing, sales and product, Kevin Bailey was appointed to lead Vans as its Global Brand President in March 2022. In his role, Bailey oversees the strategic direction of Vans’ global business, while also enabling regional teams to deliver local strategies to drive continued international growth. In addition to this, Bailey also currently serves as the Executive Vice President for the Asia Pacific region of Vans’ parent company, VF Corporation.

Throughout his 17 years within VF, Bailey has held a series of roles with increasing responsibility across the organization. He most recently served as President, Asia-Pacific Region and Emerging Brands for VF and was responsible for leading VF’s Asia-Pacific regional platform as well as VF’s global Emerging Brands platform of brands such as Altra®, JanSport® and Smartwool®. Prior to this, Bailey served as President of VF’s Action Sports Coalition, and the company’s Canada, Mexico, and Central/South America businesses.

As a long-time retail leader with vast industry knowledge, Bailey returns to Vans where he previously served as President from 2009 to 2016, during which time revenue for the brand more than doubled to $2.2 billion.

Throughout his almost three decades within the industry, Bailey has held a number of leadership roles through his career, specifically serving as the Executive Vice President of Lucky Brand, a division of Fifth and Pacific, and also the Director of Retail Operations for Nike, where he oversaw Nike’s direct-to-consumer businesses. Earlier in his career, Bailey held various retail operations and marketing roles with Early Learning Centres, Banana Republic and American Eagle Outfitters.

Originally from the east coast of the US, Bailey attended the University of Vermont and Rutgers University. He resides in Orange County, California with his wife, and their pet dog and cat. Bailey has a strong love of art and music which started at an early age and he has an extensive guitar collection. Thank you Kevin!