Case Study: Sad Little Town
Manage episode 395795805 series 3044577
内容由The Speak Easy Podcast, Jen Estill, Karen Stefl — creative studio entrepreneurs, Video experts, and Boss ladies提供。所有播客内容(包括剧集、图形和播客描述)均由 The Speak Easy Podcast, Jen Estill, Karen Stefl — creative studio entrepreneurs, Video experts, and Boss ladies 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Last month, the Detroit Free Press’s editorial page editor ran a piece about moving the state capital to Detroit, deeming Lansing a “sad little town.” It caused quite the stir, to say the least. Lansing residents and Detroiters alike sounded off on social media, the comments sections grew tense, and water cooler conversation was fueled for days. As buzz around the article grew, people in the Lansing community latched onto the phrase “sad little town” with a sense of tongue-in-cheek pride. Thus, an anonymous “Sad Little Town” account on Twitter/X popped up overnight, accompanied by a website with t-shirts and hats proudly displaying the phrase. Almost overnight, “sad little town” evolved from a phrase unfairly maligning Lansing to a rallying cry for unity. (Because who doesn’t love a good t-shirt?) At this point, it’s no secret that Jen harnessed the team at Redhead to put together the materials and skills for this on-the-fly opportunity. But what can this endeavor teach us about making the most of a moment to help bring a community together? This week, Karen talks to Jen about the project, why they chose to remain anonymous at the start, and how an unkind jab was reclaimed as an inside joke, all for the benefit of our beloved city.
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