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006: Choose the force!
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内容由Anne D Ferguson提供。所有播客内容（包括剧集、图形和播客描述）均由 Anne D Ferguson 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In this episode:
- Being filter conscious.
- What’s driving your choices?
- The impact of internalising.
- Generative factors.
Did you know that internalised feelings can not only affect your speech but also the individual words your choose to use? Anne walks through three main internal feelings, Trauma, Fear, and Shoulds to explain how each one of these factors can create restrictions to our brand voice.
Generative factors are those that help you to generate ideas, hooray! Context, Positioning, and Ready-to-receive are the elements that can helpfully shape your offering. Anne expertly explains how these generative factors can help you talk about your brand and your product.
Links & Resources:
Doors are now open to apply for Anne’s LOUD & CLEAR workshop. Sign-up here: https://voice.annedferguson.com/
Find Katie Tucker of Product Jungle here: https://www.productjungle.co.uk/
Ready to BrandUp, with Anne D Ferguson, brand voice and messaging strategist? Connect with Anne here: www.annedferguson.com// @iamannedferguson
Is there something you would like Anne to talk about on the BrandUp Podcast? Email your suggestions and feedback to hello@annedferguson.com
Love what you hear? Take a moment to leave a review, and perhaps you know another female founder who could use some brand voice guidance too? Thank you for helping us share The BrandUp Podcast far and wide.
The BrandUp podcast is produced by Decibelle Creative
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