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Everything You’ve Wondered About Influencer Marketing Plus Big Beauty Influencer Fails of 2022 With Sonia Elyss, Founder Of Round Twelve Marketing Agency
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Influencer marketing is one of the most profitable, yet challenging branches of the beauty and wellness industry. I’m joined by consumer marketing strategist Sonia Elyss to discuss how she spearheaded this movement and found her niche in the beauty and skincare space. She’s the founder of Round Twelve with a client list that boasts names like Aureum by Cass Dimicco, RéVive, Bed Head by TIGI, Kiehl’s, Clarins, and IT Cosmetics. She breaks down the differences between content creators and influencers, highlights what makes a good influencer marketing strategy, and shares what she considers to be the biggest ambassador program flops so far this year. We also discuss the challenges of tracking ROI and make our predictions for what the future of influencer marketing might look like.
In this episode, Sonia and I dive into:
- What got Sonia interested in working in the influencer space
- Why it’s become difficult to convince followers to purchase
- The benefits of hiring an consultant with a niche
- Details of the content considerations that a lot of brands overlook
- What really happened at Revolve Fest this year
- The downfall of the Farmacy Skincare ambassador program
FOLLOW SONIA
Website: soniaelyss.com
Instagram: @sonia.elyss
Podcast: Brand Meet Creator
FOLLOW IZZY
Instagram: @izzysapien
Website: thingofbeautypodcast.com
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