Hormones And Your Skin With CEO Of Veracity, Allie Egan

A Thing Of Beauty

We can get a lot of information about what’s going on internally based on what’s happening externally, and no one knows that better than today’s guest, Allie Egan. Allie is the Founder and CEO of Veracity, a science-backed, whole-health approach to skincare. When she was trying to start a family with her husband and not having success, she uncovered that she had an underlying hormonal issue that ended up being the root cause of both her infertility and dry, flaky skin. Her Hashimoto's diagnosis inspired her to dig deeper and learn more about the connection between skin conditions and hormone health.

Since then, Allie has built a team of all-female experts who have not only developed diagnostic technology, but also formulated personalized skincare. Veracity goes beyond the skin barrier and has a group of holistic health specialists who provide diet, supplements, and lifestyle recommendations. She and her team have managed to combine sustainable packaging, clinically-backed skincare, and a luxurious aesthetic一something very few wellness bands have achieved. We discuss how the Veracity health test works, Allie’s commitment to empathetic marketing and communications, and why it’s time to reframe the narrative around hormones.

In this episode, Allie and I dive into:

• The vision behind Veracity and how that’s grown since the company launched
• The two major hormones that contribute to skin changes
• Why ‘skin types’ are BS
• The company mission to be 100% plastic-free
• Key ingredients that Veracity doesn’t include in their skincare formulations that many other clean beauty brands do
• How Veracity is building a new version of trust with customers
• Allie’s approach to SMS communications and how she finds the balance between nudging vs. badgering
• Reducing the shame and stigma around hormones
• What you can expect when you do the Veracity at-home saliva test

RESOURCES & PRODUCTS MENTIONED

• Briogeo Hair
• Veracity Blemish Calming Cleanser
• Veracity Advanced Hydration Cleanser
• Veracity BioEvolve Serum

SPECIAL OFFER

Use code THINGOFBEAUTY20 for 20% off your order at veracityselfcare.com.

FOLLOW ALLIE

Allie’s Instagram: @allie_b_egan

Veracity Instagram: @veracityselfcare

FOLLOW IZZY

Instagram: @izzysapien

Website: thingofbeautypodcast.com