Should I have pricing on my wedding business website?

Wedding Pros who are ready to grow - with Becca Pountney

It's the question I get asked the most - 'Should I have pricing on my wedding business website?'

Today I am going to be tackling that question head on as I share my thoughts on the subject, ideas for displaying pricing and where you should be putting your pricing!

Want help planning your own pricing strategy? Get in touch about working together 1-1: [e-mail]

Want to meet other likeminded wedding pro's so that you can share ideas, network and help each other out? Then why not go ahead and join my free Wedding Pro community over on Facebook:

https://www.facebook.com/groups/weddingprosreadytogrow/

Find out more about how I can help you grow your wedding business over on my website or Instagram page:

www.beccapountney.com

www.instagram.com/beccapountney

Time Stamps:

The importance of pricing transparency (00:00:00) Becca explains why it is important to have pricing on a website to avoid awkward conversations and help customers make informed decisions.

The negative consequences of not having pricing (00:01:53) Becca shares personal stories of awkward situations caused by the absence of pricing, emphasizing the need for transparency to prevent misunderstandings and embarrassment.

The misconception about attracting price shoppers (00:06:23) Becca addresses the misconception that putting prices on a website attracts price shoppers, explaining that it actually helps filter out potential customers who cannot afford the services and saves time for both parties.

The importance of transparent pricing for savvy shoppers (00:08:59) Becca discusses the benefits of putting prices on a wedding business website to attract informed buyers and deter time wasters.

Gen Z and the need for transparent pricing (00:10:55) Becca explains how the rise of Gen Z couples in the wedding market emphasizes the importance of transparent pricing due to their tech-savviness and preference for informed purchasing decisions.

Benefits of transparent pricing for planning and budgeting (00:15:06) Becca highlights how having clear pricing on a website helps couples plan and budget for their wedding, saves time by attracting qualified leads, and enables better financial planning for the business.

The price range explanation (00:18:29) Becca explains the importance of having a price range on the website and how to explain the pricing within that range during consultations.

The Goldilocks pricing strategy (00:19:23) Becca discusses the concept of the Goldilocks pricing strategy, where three price points are offered to show a range of options and benefits.

Transparency through approximate pricing (00:22:03) Becca suggests the idea of displaying approximate prices for bespoke services, allowing potential customers to make informed decisions based on their budget.

Putting Pricing Everywhere (00:27:14) Becca discusses the importance of putting pricing on various platforms such as follow-up emails, out of office messages, and social media.

Educating Customers on Pricing (00:28:03) Becca encourages wedding businesses to educate customers about pricing by providing rough budget ranges and discussing different cost-saving options.

Transparency in Pricing (00:28:56) Becca concludes the episode by asking listeners to reflect on whether their pricing is transparent enough and encourages them to leave a rating or review for the podcast.