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Understanding the luxury wedding market - with Elizabeth Solaru
Manage episode 450127912 series 3331587
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Do you ever wonder how to make it in the luxury wedding sector? Today I am chatting with Elizabeth Solaru - founder of Elizabeths Cake Emporium and author of 'The Luxpreneur'. We talk about her story, the different types of luxury and the highs and lows of working with luxury clientele.
Time Stamps:
00:00 - Introduction to Luxury Mindset
01:24 - Journey into Cake Making
02:44 - Transitioning to Entrepreneurship
06:08 - Strategies for Client Acquisition
14:46 - Understanding Luxury Branding
15:08 - The Five Pillars of Luxury Brands
20:56 - Creating Luxury Experiences
27:34 - Types of Luxury Clients
30:48 - Finding Luxury Clients Online
34:34 - Overcoming Imposter Syndrome
45:44 - Conclusion and Key Takeaways
46:22 - Final Thoughts and Book Promotion
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