How To Know When To Trash The Whole Website

More Than A Brand

How do you know when to update your website or when to trash the whole thing? This question comes up a lot and that’s why so many websites are left without updates for way too long. How long has it been since you truly updated your website so that it shows only your current offerings and provides a reliable way to contact you?

Here are some signs you should just burn it all down and build your website back up from scratch:

1. You don’t know how to do anything with it. Do you know how to change a font without breaking the whole site? Can you change your opt-in to connect to a new email server?
2. Your website doesn’t represent who your business is anymore. If the colors, fonts, and copy don’t match your business, are you going to attract the right people?
3. You have website shame. You’re just handing out your IG to potential clients with no mention of your website.

Not all websites need a complete rebuild. There are pros and cons either way. Check your data and see what’s working first. If you don’t know how to read it, find someone who does. Once you know what’s working and what’s not, then find someone to help make the changes in a way that you can keep updated.

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Music credit: Trust The Vibes by Vincent Tone

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