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The Foundational Work of Branding: Going Beyond Visuals
Manage episode 331455070 series 3356751
内容由Lindsay Tramel-Jones提供。所有播客内容（包括剧集、图形和播客描述）均由 Lindsay Tramel-Jones 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
A lot of times people think that branding is just the cute, visual stuff for your business. There’s a lot more to it. What’s your brand voice? What’s the client journey like? What is your framework? Then the visuals are the whipped cream on top.
Don't forget - 95% of purchases are emotional. For people to buy from you, they need to feel emotionally connected to you. How do you do that? With your foundational branding work.
Why do you need this?
- 95% of purchasing decisions are emotional
- Up to 20% increase in revenue when people see brand consistency
- We need YOU as a DEI organization to step into corporate spaces and make change
- Having a cohesive brand makes you look like you know what you’re talking about
Get a more insights on this episode by visiting our blog at blog.morethanabrand.co
For more tips, connect with me on LinkedIn: https://www.linkedin.com/in/lindsay-tramel-jones-brand-identity-designer/
Music credit: Trust The Vibes by Vincent Tone
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