Business With A Mission: Social Enterprise 101 with Iiko Paraguison-Asuque, Likha+Mundo

Wala Kang Benta - The Podcast

Naisip mo bang magtayo ng isang social enterprise, the kind na you have a profitable business while impacting socially, providing livelihood to those na walang means and don't know how to market their unique and creative products?

How do you market crafts, items, products, and unique pieces that are limited in supply and come in small batches?

How can the demand be effectively managed in relation to the available supply?

Are you also a full-time mom who wants to start a business but is torn between being fully present with her children versus spending time in her business?

Let's dive into this episode as our guest, Iiko Paraguison-Asuque, who is the President, CEO and co-Founder of Likha+Mundo shares her journey from conceptualizing the idea to launching and now running her business, with a focus on continuous growth.

Huwag magpahuli, let's take this opportunity to find answers from our guest together with our marketing masters, Airon de la Cruz and Jungie Gumiran. Dito lang yan sa Wala Kang Benta - The Podcast!

What you will learn from this episode:

• How LikhaMundo started and what inspired the making of this company
• Helping individuals find sustainable livelihoods and improving their economic circumstances while also building a profitable business
• Tips for selling products when dependent on artisans and small Batch Production
• Who is Likha Mundo's core market and how does running ads play a crucial role in their business growth
• Challenges they face and how they overcome them
• Ways of growing their email list, cultivating relationships with customers, and their marketing strategy.
• Leveraging partnerships with professionals in the creative and art space
• Important considerations when starting a social enterprise
• Tips for full-time moms who want to start a business

Connect with Iiko Paraguison-Asuque

• Facebook: https://www.facebook.com/likhamundo
• Instagram: https://www.instagram.com/likhamundo/

Connect with Airon dela Cruz:

• Facebook:https://www.facebook.com/aironfaustine
• Website:https://learnkeme.com/
• Linkedin: https://www.linkedin.com/in/airondelacruz/

Connect with Jungie Gumiran:

• Facebook: https://www.facebook.com/jungie.gumiran
• Website:https://www.adslevelup.com/
• Youtube: https://www.youtube.com/c/JungieGumiran
• Linkedin:https://www.linkedin.com/in/jungie-gumiran

Connect with Wala Kang Benta - The Podcast

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