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013: How to Make More Sales Using LinkedIn Audio Events
Manage episode 378115911 series 3387045
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If you’re creating and publishing content on LinkedIn, then you know that the process can often feel pretty one-directional. You spend so much time generating content, but you can’t be sure whether it’s resonating with the audience you want to attract. That’s where LinkedIn audio events can be a huge help! Not only does it open up a dialogue and removes the pressure of looking good on camera, but it’s also easy to use and works as a great entry point for audiences who prefer audio over other forms of content. Tuning in you’ll get a comprehensive overview of why you should be leveraging LinkedIn audio events as part of your overall strategy, the key elements of running an effective event, and how you can use these events to generate more sales. Learn about the power of collaboration, how to choose your topic, and the simple steps you need to follow to ensure your event goes smoothly. Hosting a LinkedIn audio event is one of the most underutilized tools out there. To learn more about this method, and the many ways it can be used to build community, engage with your audience, and generate sales, be sure to tune in today!
Key Points From This Episode:
- Why you should be leveraging LinkedIn audio events as part of your overall strategy.
- How to stand out as a content creator on LinkedIn and showcase yourself as an authority.
- The power of embracing community, connection, and collaboration.
- Key differences between LinkedIn audio events and webinars.
- The ease of a LinkedIn audio event, both as a host and as a participant.
- Changes in how people consume content.
- Using audio events to reach your ideal client.
- Leveraging LinkedIn’s algorithm and its friendliness towards creators.
- How to run an effective LinkedIn audio event (even if you've never run one before).
- Simple steps that will help you attract people to your event.
- How to master the technical aspects of running a LinkedIn audio event.
- Key tips on how to encourage engagement amongst your listeners.
- How to use LinkedIn audio events to generate more sales.
- Getting clear on what the next step is that you would like your client to take.
- Why your events may not be converting and what to do about it.
- The biggest drawback of LinkedIn audio events (and how to rectify it).
- A reminder to enjoy your LinkedIn audio event and make it fun!
Links Mentioned in Today’s Episode:
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