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SEO for Enterprise SaaS Businesses | With Dr De Vera
Manage episode 344506016 series 3399757
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What are the most effective SEO strategies for an enterprise SaaS business? That's what we're covering today with a man who is the star of his very own SEO video show on YouTube. He's the former SEO Manager at SAP and Workday, and the current Head of Growth at Twingate. A warm welcome to the Strategic Marketing Show: Dre de Vera.
Topics discussed on this episode include:
- What’s different about the way that SEO is done for SaaS businesses?
- What are some quick SEO wins that SaaS businesses can typically achieve?
- What is Google looking for from a SaaS business to rank it high for its target keyword terms?
- What are some SEO mistakes that SaaS businesses make?
- What are some newer SEO techniques or strategies that work well, but many businesses aren’t taking advantage of them yet?
- How does SEO fit into an overarching enterprise marketing strategy?
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