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Why Modern Performance Marketers Need to Think Beyond Clicks | With Sam Mallikarjunan
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What are many modern performance marketers missing out on?
That's what we're going to be discussing today with a man who's taught advanced digital marketing, SaaS economics, and innovation management at the Harvard Division of Continuing Education. He's the former Chief Revenue Officer at Flock, the former Head of Growth at HubSpot Labs, and the current CEO and Co-Founder at OneScreen - a marketplace provider for buying and selling out-of-home advertising.
A warm welcome to the Strategic Marketing Show, Sam Mallikarjunan.
You can find Sam at OneScreen.AI.
Topics discussed on this episode include:
- What exists beyond pixels and clicks?
- You say that many marketers are seeing a diminishing return when it comes to digital advertising - why is that and what can they do to get around that?
- How has out-of-home advertising changed?
- What sort of data is available for out-of-home advertising?
- How do you integrate that data with online data?
- Can you use data from out-of-home advertising to improve your digital advertising?
- Can you share a brand that has been using out-of-home advertising particularly successfully and seeing impactful, measurable results?
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