47: Are CMOs Becoming Irrelevant? - with Lauren Clements, Head of Marketing at Pypestream

Women in B2B Marketing

In this episode of "Women in B2B Marketing," host Jane Serra speaks with Lauren Clements, Head of Marketing at Pypestream, about her journey in B2B marketing. They discuss the importance of mentorship, the various roles Lauren has explored within marketing, and the value of human connection in marketing strategies. They also dive into the changes in modern marketing... that may make the CMO role irrelevant.

Lauren walks us through:

• her transition from sales to various marketing roles
• embracing curiosity and driving career growth
• solving problems without being salesy
• the significance of building genuine communities and engaging with audiences beyond sales pitches
• the importance of follow-up and integration in event marketing
• the future impact of AI in marketing
• skillset disparity between CMOs and junior marketers
• adaptability in leadership roles to keep up with industry changes
• rebranding and the mindset shift from sales-driven to a collaborative approach
• staying updated and the need for continuous education in the fast-changing marketing landscape
• the role of advocates in addressing biases, promoting diversity, and driving change in the workplace

Key Links:

Guest: Lauren Clements - https://www.linkedin.com/in/laurenmclements/

Host: Jane Serra - https://www.linkedin.com/in/janeserra/

Pypestream - https://www.pypestream.com/