74: How Well Do We Really Know Our Ideal Customer Profile (ICP)? - with Talya Heller, Competitive Positioning Advisor and Founder at Down to a T

Women in B2B Marketing

In this episode of "Women in B2B Marketing," host Jane Serra speaks with Talya Heller, a competitive positioning advisor and founder of Down to a T. Talya shares her career journey from industrial engineering to product marketing, emphasizing the importance of networking, especially after relocating to a new country. She provides insights into competitive positioning, discussing its strategic significance for both new and established companies. The episode highlights the value of embracing new opportunities, investing in personal development, and celebrating career milestones.

Jane and Talya discuss:

• Career transitions from industrial engineering to product marketing.
• The significance of networking in career development, especially after relocating.
• The role of personal development in achieving long-term career success.
• Insights into competitive positioning for both new and established companies.
• The importance of defining and regularly updating the Ideal Customer Profile (ICP).
• Strategies for gathering insights to refine the ICP.
• The relationship and overlap between product management and product marketing.
• The evolving use of LinkedIn for professional networking and knowledge sharing.
• Embracing discomfort and taking risks as a pathway to growth.
• Celebrating career milestones and achievements within the B2B marketing community.

Key Links:

Guest: Talya Heller - https://www.linkedin.com/in/talyahellermba18/

Host: Jane Serra - https://www.linkedin.com/in/janeserra/