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内容由Brand Builder University提供。所有播客内容（包括剧集、图形和播客描述）均由 Brand Builder University 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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97. Taking An Amazon Business Omnichannel w/ Andrew Maffetone
Manage episode 442040197 series 3443132
内容由Brand Builder University提供。所有播客内容（包括剧集、图形和播客描述）均由 Brand Builder University 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Building a successful ecommerce brand should never be about winning on one channel, but instead being everywhere your customers are.
In this episode of the Brand Builder Show, learn how to take your Amazon business omnichannel with ecommerce growth expert Andrew Maffetone.
Subscribe to Andrew’s podcast: https://ecommshow.bluetuskr.com/
Learn more about Blue Tuskr: https://www.bluetuskr.com/ Get our weekly eCom Memo: https://brandbuilderuni.com/newsletter
Talking Points
- 00:00 - Introduction to Guest: Andrew Maffetone
- 01:09 - Andrew's eCommerce Background
- 04:29 - Understanding Omnichannel and Its Benefits for Amazon Sellers
- 07:04 - Considering the Right Stage for Amazon Sellers to Go Omnichannel
- 13:55 - Leveraging Amazon Success for Off-Amazon Growth
- 16:24 - Choosing Between Expanding Channels or Product Lines
- 19:03 - Approaching Omnichannel Strategy: Paid Ads vs. Organic
- 22:36 - Exploring Additional Channels Beyond Amazon and Own Website
- 25:16 - Exploring TikTok Shops
- 27:58 - Overcoming Challenges in the Omnichannel Journey
- 34:22 - Final Thoughts on Omnichannel Success
- 36:53 - Andrew's eCommerce Podcast and Where to Connect
111集单集
分享
Manage episode 442040197 series 3443132
内容由Brand Builder University提供。所有播客内容（包括剧集、图形和播客描述）均由 Brand Builder University 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Building a successful ecommerce brand should never be about winning on one channel, but instead being everywhere your customers are.
In this episode of the Brand Builder Show, learn how to take your Amazon business omnichannel with ecommerce growth expert Andrew Maffetone.
Subscribe to Andrew’s podcast: https://ecommshow.bluetuskr.com/
Learn more about Blue Tuskr: https://www.bluetuskr.com/ Get our weekly eCom Memo: https://brandbuilderuni.com/newsletter
Talking Points
- 00:00 - Introduction to Guest: Andrew Maffetone
- 01:09 - Andrew's eCommerce Background
- 04:29 - Understanding Omnichannel and Its Benefits for Amazon Sellers
- 07:04 - Considering the Right Stage for Amazon Sellers to Go Omnichannel
- 13:55 - Leveraging Amazon Success for Off-Amazon Growth
- 16:24 - Choosing Between Expanding Channels or Product Lines
- 19:03 - Approaching Omnichannel Strategy: Paid Ads vs. Organic
- 22:36 - Exploring Additional Channels Beyond Amazon and Own Website
- 25:16 - Exploring TikTok Shops
- 27:58 - Overcoming Challenges in the Omnichannel Journey
- 34:22 - Final Thoughts on Omnichannel Success
- 36:53 - Andrew's eCommerce Podcast and Where to Connect
111集单集
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Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
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How can business help solve society’s biggest challenges? Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. This series, we’re welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie O’Leary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, they’ll explore timely ...
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The Moneycontrol Podcast is your daily source of business news, investment analysis and advice on stocks and the markets. Tune in to broaden your horizons with podcasts by journalists, experts and analysts giving you a head-start in the investment game.
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Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
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Player FM -播客应用
使用Player FM应用程序离线！
使用Player FM应用程序离线！
