How Erik Huberman Scaled Hawke Media by Breaking Every Marketing Agency Rule

How to Scale a Business

Hector sits down with Erik Huberman, CEO of Hawke Media, to peek into the mindset, strategies, and lessons behind building one of the most recognized marketing agencies today. Erik shares how discipline, clarity of vision, and a willingness to adapt have been central to Hawke Media’s growth. From internal crises to identifying market trends and leveraging data, Erik offers a look at what it takes to scale a business while staying focused on the mission. Tune in for a conversation about big-picture thinking with takeaways for any entrepreneur aiming to grow their company.

Chapters:

• 00:00:00 – The First Question That Sets the Stage
• 00:00:22 – A Trophy Shelf That Tells a Bigger Story
• 00:01:50 – Why "Easy to Work With" Became Non-Negotiable
• 00:02:34 – The Awkward Phase Every Business Faces
• 00:04:45 – When Focus Becomes the Hardest Skill to Master
• 00:13:31 – The Invisible Mistakes Killing Your Marketing Efforts
• 00:18:11 – A Downward Spiral and the Scrappy Comeback
• 00:20:25 – The Next Big Bet and What Comes After

Links and Resources:

• Erik Huberman
• Hawke Media
• Erik on LinkedIn
• Amplafy Media
• Hector Santiesteban on LinkedIn
• Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!