How Ethan Rasiel Leveraged His Journalism Skills to Build a Successful PR Agency

How to Scale a Business

Hector Santiesteban takes us into the world of public relations with Ethan Rasiel, CEO and co-founder of Lightspeed PR. Ethan shares his journey from journalism to PR, highlighting the nuances that differentiate PR from advertising and the role it plays in shaping public perception. He offers valuable insights on when businesses should consider PR, emphasizing the importance of a unique story and patience in the PR process. They also touch on the crucial question of scaling businesses, providing thoughtful perspectives on growth and sustainability. Listeners will gain a deeper understanding of PR's role in business and how to effectively leverage it for growth and success.

Chapters:

• 00:00:00 - Meet Ethan Rasiel CEO of Lightspeed PR
• 00:00:48 - PR Essentials: Exploring the fundamentals of public relations
• 00:02:49 - PR for Your Business: Evaluating when to implement PR strategies
• 00:05:40 - PR Success Stories: Insights into effective PR campaigns
• 00:07:03 - Crafting Your Story: Techniques for uncovering and presenting your business narrative
• 00:09:25 - Scaling Your Business: Discussion on the challenges and strategies for business growth
• 00:09:41 - Mid-Episode Break: Light-hearted interlude and sponsor highlights
• 00:10:08 - Growth Dynamics: Navigating the complexities of expanding your business
• 00:14:11 - Time Management in Business: Tips for effective delegation and productivity
• 00:16:43 - Educating Your Customers: The role of customer training in business success
• 00:23:57 - Wrapping Up: Final thoughts and how to connect with Ethan Rasiel

Links And Resources:

• Ethan Rasiel on LinkedIn
• Lightspeed Public Relations
• Ethan Rasiel on Twitter
• Amplafy Media
• Hector Santiesteban on LinkedIn
• Hector Santiesteban on Twitter

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