Behind the Scenes: Lessons Learned from Hosting an In-Person Event

A Whole Lotta Shift

Episode Summary

Welcome back to another episode of "A Whole Lotta Shift" with your host, Jen Ingram! Today, we're diving into the behind-the-scenes details of Jen's recent in-person event, and trust us when we say, it's going to be raw and real.

In this episode, Jen takes us through her vision board experience, where she taught participants how to dream big and manifest their desired life. But it wasn't just about the event itself; Jen is sharing her multi-faceted strategy, mainly centered around Facebook, that brought her vision to life.

She walks us through how she optimized her Facebook profile for business purposes, leveraging features like professional mode to access key business tools. From changing her cover photo and profile picture to promoting the event to providing detailed information, Jen left no stone unturned.

But it wasn't just about aesthetics - Jen made it incredibly easy for participants to sign up and pay, sharing a simple link and accepting multiple payment methods. She knows that reaching the target audience and providing value are what truly matter, not just likes and comments.

Jen's Facebook strategy was a three-pronged approach, involving attention-grabbing statements, compelling storytelling, and direct sales pitches. And she didn't stop there, she adapted her content for Instagram, ensuring that it resonated with the platform's unique audience.

But that's not all! In upcoming episodes, Jen will share even more insights, including her experiences with Instagram, partnerships, affiliates, and promoters. Plus, she'll be leading up to an exciting announcement of a challenge that will empower women to create their dream life and business.

So get ready to roll up your sleeves and take notes as Jen Ingram pulls back the curtain on her Facebook strategy and gives us an inside look at how she leveraged social media to make her event a success. Get ready for a whole lotta shift coming your way!

About the Host:

Jen is a Dream Catalyst and Business Mentor saving hustling female solopreneurs from the chains of corporate America. Her passion lies in helping women through their self awakening so they can finally break free, turn their side hustle into the business of their dreams, and live a life full of time, location and financial freedom.

Jen is a California girl at heart, now living out her dream in the Midwest, traveling, coaching female solopreneurs and sharing her own story of triumph and empowerment across speaking platforms. When she's not traveling, she enjoys spending time with her college aged son and her rescued Pit Bull.

After 20 years of various project manager and corporate trainer roles while juggling a wide array of side gigs, she has mastered the ability to help women see what they cannot see, believe they are meant for more and take aligned action to make it happen. With an MBA in Change Management, and a Health and Life Coach Certification from the Health Coach Institute, Jen is an expert at creating both the business process changes and the personal habit changes needed to finally Break UP with corporate and go all-in on your side hustle or long standing passion project.

Connect with Jen on Facebook or Instagram!

Facebook: https://www.facebook.com/jenelleingram/

Facebook group: https://www.facebook.com/groups/wholelottashift/

Instagram: https://www.instagram.com/thejenelleingram

Free Gift: https://mailchi.mp/4f4ae02ebe45/beat-the-odds

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