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Winning the E-commerce Game: The Power of Personalization - with Ashland Stansbury, founder and CEO of Because
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内容由Erik Christiansen, CEO & Co-Founder of Justuno, Erik Christiansen, CEO, and Co-Founder of Justuno提供。所有播客内容（包括剧集、图形和播客描述）均由 Erik Christiansen, CEO & Co-Founder of Justuno, Erik Christiansen, CEO, and Co-Founder of Justuno 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
If you're running an e-commerce business, you know how important it is to convert site visitors into customers. But with so many options out there, how do you make your website stand out? This episode of The Conversion Show features Ashland Stansbury, founder and CEO of Because. Ashland shares her insights on personalization and how it can help increase conversion rates.
Erik and Ashland talk about:
- Ashland's experience as an entrepreneur
- the challenges of managing inventory in retail and its impact on e-commerce conversion rates
- the importance of personalization in e-commerce
- how to use customer data to create a connected journey across different channels
- optimizing the product page for conversion
- managing inventory in retail
- creating a connected journey for customers across all channels
- how merchants increase conversion rates through dynamic website content
- the need to emphasize the brand story to build social trust
Host: Erik Christiansen - https://www.linkedin.com/in/erikc/
Guest: Ashland Stansbury - https://www.linkedin.com/in/ashland-stansbury-7b0a64b0/
Justuno: https://www.justuno.com/
Because: https://www.trybecause.com/
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