How to Create a Customer-Centric Fully Omnichannel Brand from Online to In-store - with Kyle Brucculeri VP of E-commerce at Gorjana

The Conversion Show

In this episode of "The Conversion Show" podcast, Erik Christiansen interviews Kyle Brucculeri VP of E-commerce at Gorjana.

Kyle highlighted the need for businesses to own their first-party data, moving away from reliance on third-party pixels like Facebook. Kyle also emphasizes the importance of understanding user needs and providing clarity in the value exchange between customers and omnichannel brands.

Kyle and Erik discuss:

• How changes in first-party and zero-party data are reshaping the way businesses interact with their customers.
• Bridging the gap between online and offline experience.
• Reliance on discounts and sales isn't necessary to maintain brand value.
• The value of retail stores in enhancing the customer experience and building trust.
• Owning first-party data and moving away from relying on third-party pixels.
• Importance of understanding visitor identities for personalization and conversion optimization.
• Creative alternatives for engaging visitors and capturing data.

Host: Erik Christiansen

Guest: Kyle Brucculeri

Justuno

Gorjana