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From Business Failure To Successful Entrepreneur with Imogen Jersey
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内容由Vicky Owens & Sophie Simpson, Vicky Owens, and Sophie Simpson提供。所有播客内容（包括剧集、图形和播客描述）均由 Vicky Owens & Sophie Simpson, Vicky Owens, and Sophie Simpson 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In this episode, we are joined by Imogen from Sister Brand.
Imogen is here to share her business journey. She shares with us the early days of her career after leaving uni. She shares how she got to where she is today, the hurdles she has faced along the way and the importance of having a strong brand identity.
Here are the highlights:
(12:10) Sophie’s marketing journey.
(18:56) The three fundamentals of a successful brand.
(24:55) How much you make in a business is irrelevant to what you sell.
(27:34) Vanity metrics and the bottom line.
(32:35) The biggest failure.
(40:22) The difference between a business and a brand.
Get in touch here:
https://www.instagram.com/sociallyspeakingmedia/
https://www.instagram.com/standoutmarketingservices/
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