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Creating A Tagline Or Slogan (My super quick process based on company size)
Manage episode 362753109 series 3474099
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Are you struggling to come up with a catchy slogan or tagline for your business? Look no further. In this video, Nev shares his expert advice on creating a slogan that works! Check out the post full post here:
[00:00:00] Don't follow the taglines of billion dollar brands, they have vague and aspirational slogans.
[00:00:27] Choose a slogan based on the size of your company; be direct if small, slightly vague if medium and aspirational if large. Create a slogan that sells your service if you have only one service.
[00:01:10] Small businesses need a simple, descriptive slogan, while mid-sized companies with multiple offerings should use a more generic tagline.
[00:01:52] Tailor your tagline to the size of your business - direct for small, slightly vague for medium, and aspirational for big brands. Spread the message through newsletters, website copy and product offerings.
[00:02:29] GEICO's slogan sells their product effectively in just 15 minutes. Advice to find your own slogan or tagline. Subscribe for more marketing and copywriting tips.
[00:03:04] Introduction by Neville Madora, goodbye for now.
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