117: The App for Law Firm Client Communications – Meet Case Status CEO Andy Seavers

Ten Golden Rules Internet Marketing for Law Firms Podcast

Discover how streamlining client communication can transform your law firm’s success. I had the pleasure of speaking with Andy Seavers, co-founder and CEO of Case Status. Andy and I delved into the critical role that client communication plays in the legal industry and how Case Status is transforming client engagement for law firms. Andy shared how their platform helps law firms address one of the biggest pain points in legal services: the lack of proactive client updates. With tools like automated updates, case tracking, and client satisfaction scoring, Case Status ensures that clients stay informed and satisfied throughout their case, which in turn boosts client retention and firm efficiency.

As we discussed, law firms face increased pressure to maintain high levels of client satisfaction, especially with the rise of online reviews and competitive markets. Andy explained how Case Status not only streamlines client communication but also integrates seamlessly with case management software to deliver proactive updates and help law firms track client satisfaction. The result? Improved client experiences, higher case settlements, and a stronger reputation in the legal marketplace.

Key Topics

• 00:43 Andy Sievers’ journey from being in a band, becoming an entertainment lawyer, and eventually transitioning to tech and founding Case Status.
• 01:05 His involvement in the legal community and how he connected with a personal injury lawyer to found Case Status.
• 01:40 The role of Case Status as a client communication portal and its importance in addressing common law firm complaints about client communication.
• 02:10 Comparing Case Status to online banking, emphasizing its role in providing clients with easy access to their case status.
• 02:30 The platform allows clients to access their case information via phone, web, or text updates, reducing the need for direct communication with the law firm.
• 02:52 Case Status helps law firms scale client engagement through automated updates, appointment scheduling, and task tracking.
• 03:45 The platform focuses on client satisfaction, providing a full life cycle of client engagement and helping law firms meet their ethical duties.
• 04:05 The importance of client reviews and ratings for law firms, highlighting the role of Case Status in improving client satisfaction scores.
• 04:50 How Case Status adds a new data set to law firm management, tracking response times and client satisfaction.
• 05:13 The platform helps law firms manage staff effectively by identifying unhappy clients and providing tools to improve client experience.
• 06:00 The integration of Case Status with existing case management software like Litify, Clio, and FileVine.
• 06:20 Status can be integrated with existing case management tools to enhance efficiency.
• 07:00 The platform uses AI to build client roadmaps, frequently asked questions, and videos, providing value to clients.
• 09:15 How Case Status addresses these challenges by providing proactive updates and better communication tools.
• 11:11 Tools for law firms that enhance efficiency, standardize client management, and incentivize staff, client relationships improve, resulting in faster case resolutions and overall better service.
• 13:16 Receive a dedicated support for integrating case management tools, cleaning up data, and using AI-driven tools to improve processes, with phased client onboarding to address backlogs and enhance client satisfaction
• 14:56 The case study of Pond, La, Hockey, Giordano, a personal injury firm in Philadelphia.
• 15:33 Client’s firm started with 400 Google reviews and a 4.5 average rating, which increased to over 2000 reviews and a 4.8 rating after 18 months with Case Status.
• 16:11 The firm saw an increase in client referrals from one per day to six per day, demonstrating the impact of improved client satisfaction.
• 17:09 The importance of client feedback and automation in scaling law firm operations.
• 17:54 The different customer segments Case Status serves, including solo and small firms, mid-sized firms, and large firms.
• 18:39 Case Status offers a light version of its platform called Portal for small firms with fewer than 100 cases, priced at $100 per month.
• 19:00 The platform is also made available to law schools and bar associations to support solo and small firms.
• 19:48 The importance of providing clients with visibility to their case as a standard practice in the legal industry.
• 21:09 The legal industry has not advanced in ways that prioritize client care and ethics, emphasizing the need for tools like Case Status to help lawyers provide better client management.
• 23:23 Challenges faced by law firms in maintaining client satisfaction and operational efficiency.
• 25:00 The need for law firms to prioritize client management and invest in scaling client services.
• 26:07 The increasing competition in the legal market and the importance of adapting to new technologies.
• 26:48 Insights on the differences between successful and less successful law firms, highlighting the importance of running a law firm like a business.
• 27:09 The use of the ChatGPT desktop application for personal productivity, using it for quick answers and tasks.
• 28:12 The impact of AI on search engines and the competition between Google and ChatGPT.

Resources Mentioned

Books:

1. "Traction"
2. “Never Split the Difference”
3. "Get A Grip"

About Andy Seavers:

Andy Seavers is the CEO and co-founder of Case Status, a venture-backed startup focused on effective attorney-client communication based in Charleston, SC. Andy is a serial-entrepreneur with a deep desire to solve problems. His technical background makes him uniquely qualified to make business decisions with the product impact in mind.

He lives in Park Circle with his wife and 2 year old. In his free time, he enjoys flying planes, kiteboarding and anything that goes fast.

About Jay Berkowitz:

Jay Berkowitz is a digital marketing strategist with decades of experience in the industry. As the CEO of Ten Golden Rules, he has helped countless law firms and businesses harness the power of the internet to achieve remarkable growth and visibility. Jay is also a renowned keynote speaker and author, sharing his expertise at various industry events and publications worldwide.

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